News and Insights

Visit regularly for up-to-date information on relevant news, firm announcements and additions to our AZ Health Law Blog.

Radix Law Principal, Jon Frutkin was included in Arizona Business Magazine’s annual Top 100 Lawyers in Arizona list.

April 4th, 2017

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The Frutkin Law Firm has become the first Arizona practice to take advantage of the state bar’s trade name rule.  It announced it will rebrand as Radix Law on Jan. 1, 2017, according to a press release.

January 3rd, 2017

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There is a long tradition in the practice of law: the name of a firm includes the last names of the most prominent partners in the firm. As law has become such a big business over the past decade, the largest law practices in the world reference partners who have long since passed away.

Legal clients have been using trade names to identify their businesses for generations and generations. It is a way to communicate a brand to customers and build a sense of purpose within an organization. I am sure that the firm of Zuckerberg and Associates would have a market capitalization much smaller than Facebook.

Attorneys are controlled by a series of ethical rules that guide their actions. Being a lawyer is much different that being a business person. A lawyer is a trusted advisor who must consider the ethics of every interaction rather than their own self-interest. Requiring someone to put their name on the law firm (or as the rule was many decades ago, to require the name of every partner to be on the firm letterhead), ensured that someone would be accountable to the ethics rules.

Of course we recognize that merely having a series of names on a law firm title has nothing to do with ethics. Beginning in 1979, California permitted law firms to use trade names. And in 1983, the American Bar Association voted to have a new model rule permitting law firms to use trade names rather than just use a series of last names. States were slow to adopt the model rule. Finally in 2013, Arizona joined the trend: trade names are now permitted for law firms in Arizona.
With the change of the calendar to the New Year, we are changing the name of our law firm and are now Radix Law. The firm that I founded nearly a decade ago – The Frutkin Law Firm – has many of the same lawyers, the same values but now just a new name.

Radix means “root” – as in the root of a tree, or the root of a word, or the root of a number. We are rooted right here in Arizona, in contrast to the national firms that put their satellite offices here to take advantage of our growing economy. Our team is a collection of people who may have been raised in different parts of the country, but all of us have chosen Arizona to be our home. It is also an acknowledgement that the law firm has grown from being just a little solo legal practice into a business law firm with almost a dozen lawyers. It isn’t just my law firm anymore. Our lawyers handle business law, litigation, estate planning and bankruptcy out of our office in Scottsdale.

Of course, some new firms have begun to come out with trade names. But we are the first firm to fully embrace the opportunity to develop a brand rather than promote a last name. We made the switch.

My family has been practicing law for nearly 90 years, beginning with my grandfather setting up his law office in one corner of his father’s tailor shop on Main Street in rural Alliance, Ohio. His wife (my grandmother) joined him as one of the first female lawyers in Stark County Ohio a couple decades later. And both of their sons, my father and my uncle, became very prominent lawyers in Cleveland, Ohio. So I come from a long line of law firms with the name “Frutkin” in them. And I’m proud to say that my father spent the final seven years of his career working at our firm.

But the time has come for lawyers to stop focusing on the names of their own lawyers. Our focus needs to be on our clients and our mission to help them. The rules have been changing for decades, but as an industry we have been too slow to embrace change. Clients overwhelmingly see lawyers as the purveyors of “no” rather than the creators of solutions to their problems and catalysts for seizing opportunity.

Lawyers are very fortunate. We’ve seen and helped business owners and individuals navigate the most difficult challenges of their lives. And our experience informs our advice, because we’ve seen many of these situations before.

So just like my grandfather, grandmother, father and uncle, I’ll still be practicing law and helping business owners and individuals navigate complex situations. But beginning now, we’ll be using the name Radix Law; same firm, just a new name..

January 1st, 2017

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PHOENIX – The Frutkin Law Firm has become the first Arizona practice to take advantage of the state bar’s trade name rule. It announced it will rebrand as Radix Law on Jan. 1 2017.

There is a long tradition in the practice of law: the name of a firm includes the surnames of the most prominent partners. As law has become such a big business over the past decade, the largest practices in the world are names of partners who have long since passed away.

This tradition was also required by the Arizona Bar until recently. Now, firms can ditch the commas in favor of a more universal trade name.

Radix, in Latin, means “root.” It can mean the root of a tree, the root of knowledge or the root of a number. While the firm’s attorneys come from all over the world, they have decided to be rooted in Arizona.

“Our new name reflects our values,” says Principal Jonathan Frutkin. “We are a business law firm that helps our clients pursue opportunities and fights for them when challenged – and we are rooted right here in Arizona. It is also an acknowledgement that we have grown from being a solo legal practice into a business law firm with almost a dozen lawyers.”

The Frutkin Law Firm was formed in 2007 and now has 11 attorneys with decades of experience. They serve companies, individuals and families throughout Arizona in business and corporate law and related areas, ranging from taxation and asset protection to bankruptcy and estate planning. Radix Law leads the Valley of the Sun in estate planning and trust administration law. Radix Law’s attorneys are respected sources in their field and contribute to local and national media.

About Radix

Radix Law, formerly The Frutkin Law Firm, was founded in 2007 by attorney Jonathan Frutkin with the goal of providing exceptional legal representation to clients throughout Arizona in business and corporate law and related areas. Radix helps businesses, individuals, and families in Phoenix and throughout Arizona with their corporate and business law, bankruptcy, taxation, asset protection, wills, trusts, and estates, and litigation needs. The firm is located at the Kierland Commons in Scottsdale. For more information, visit radixlaw.com

December 30th, 2016

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December 5th, 2016

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PHOENIX – The Frutkin Law Firm announced its principal, Jonathan Frutkin, has been selected as a leading speaker for a workshop hosted by CrowdFund Beat and OTC Markets Group.

The one-day conference, to be held November 10 at the OTCQX Market Center in New York City, is a gathering of the industry’s thought leaders who worked on crafting the regulations for the new Regulation A.

Regulation A allows companies to raise up to $50 million and has been referred to as a “Mini-IPO”. Frutkin was one of the national leaders in working with the Securities and Exchange Commission in finalizing the rules relating to the new Regulation A.

Frutkin will discuss the legal hurdles and role of advisors in a successful Regulation A offering. Additional conversation points include how to market an offering, navigating the transfer agent and escrow process and creating a secondary market for securities.

Frutkin’s practice focuses on business and corporate law, and he is a respected source in how companies can harness crowdfunding potential. In May 2013, he published “Equity Crowdfunding: Transforming Customers into Loyal Owners.”

“Being able to raise money publicly gives both investors and smaller companies an opportunity to grow,” says Frutkin. “Regulation A makes a big difference to companies in Arizona. And being able to share stories about growing Arizona companies on Wall Street is always an honor.”

Formed in 2007, The Frutkin Law Firm has 11 attorneys who serve companies, individuals and families throughout Arizona in business and corporate law and related areas, ranging from taxation and asset protection to bankruptcy and estate planning. The firm leads the Valley of the Sun in estate planning and trust administration law. The Frutkin Law Firm’s attorneys are respected sources in their field and contribute to local and national media.

Frutkin is a frequent media contributor and has appeared in The Economist, Kiplinger Personal Finance and The Washington Post. For more information on The Frutkin Law Firm and practice areas, visit www.frutkinlaw.com or like them on Facebook at facebook.com/FrutkinLaw.

October 17th, 2016

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Jonathan Frutkin, has been selected as a leading speaker for a workshop hosted by CrowdFund Beat and OTC Markets Group to speak on Wall Street.

October 17th, 2016

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Principal attorney Jonathan Frutkin invited to teach at prominent university in Colombia

September 28th, 2016

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Phoenix, Arizona / Medellin, Colombia – The Frutkin Law Firm’s Principal attorney, Jonathan Frutkin, spoke at the prestigious Universidad EAFIT in Medellin, Columbia on September 15, 2016.  He was invited by Alejandro Echavarria, an adjunct professor at EAFIT and prominent Medellin business law attorney with the firm of Duque Perez & Echavarria. Frutkin is a well-known author and speaker throughout the United States on business law topics including crowdfunding and business reorganizations.

Frutkin presented on the topic of business reorganizations in the United States and Colombia to business students at EAFIT. The United States bankruptcy filing by the Colombian national airline, Avianca, almost 15 years ago spurred many changes in Colombian reorganization law. Frutkin is active in many projects in South America, and it was his first lecture presented in both English and Spanish. “It is always fun to talk about the differences between US law and the law in other countries. Because Colombia is becoming one of the most educated countries in the Americas, it was an honor to speak to the business school,” Frutkin said.

According to Echavarria, the opportunity to hear from a speaker from the United States has special significance to university students in Medellin. “Colombia has been transformed during the past 30 years. To have a prominent lawyer from the United States trace the legal history of US and Colombian bankruptcy law is a real treat for our students,” Echavarria said.

About Jonathan Frutkin:  Jonathan is a Principal at The Frutkin Law Firm and CEO of Cricca Funding, a crowdfunding advisory company. As an entrepreneur who has led companies in diverse areas including software, digital marketing and real estate, he understands the unique challenges facing business owners. Frutkin has been recognized by AZ Business Magazine as one of the top business attorneys in Arizona.

September 26th, 2016

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PHOENIX – The Frutkin Law Firm has announced the retirement of Harvey Frutkin from the practice of law. Harvey has worked with a focus on estate planning, taxation and corporate law for more than 40 years, primarily in Cleveland, Ohio. While a partner at Cavitch, Familo, Durkin & Frutkin, Harvey participated on the board of directors and as president of the firm from 1992 to 2006. He has spent the last five years as senior counsel at The Frutkin Law Firm, where his son, Jonathan Frutkin, is the principal.

The Frutkin Law Firm was founded nearly a decade ago and offers representation to clients throughout Arizona in business and corporate law and related areas.

“We have grown from a solo practice to 10 lawyers in the last decade,” says Jonathan. “I am so happy that Harvey decided to spend the last several years of his career working with us to become a successful member of the Arizona legal community.”

Harvey is a published author and editor of 10 white papers and articles. He served as an adjunct professor of law in federal corporate taxation at Case Western Reserve University School of Law in Cleveland, Ohio. He has been a frequent lecturer at the Cleveland Tax Institute and other business panels. Law is a legacy that runs in the family.

“I followed in the footsteps of my parents when I became a lawyer,” says Harvey. “It is a lot of fun to watch Jonathan and the firm grow.”

Harvey will continue to live in Scottsdale and spend time with his seven grandchildren. His final day at the firm is Aug. 26, 2016.

August 26th, 2016

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